love child

Of course, the 60's and 70's were the height of the hippie movement and as anti-conventional, anti-establishment, anti-commercial and anti-anything-phony as the hippies were, the trappings of their culture still seeped into the advertising of the time as this ad from the March 1971 issue of Mademoiselle illustrates. Part of the ad copy says, "Be a blonde Pocahontas or a gypsy moonchild." Really, all you need is "Age of Aquarius" playing in the background.

It is doubtful that many true commune-living hippie-type women would lower themselves to do something as superficial as bleach their hair, so this ad is clearly directed at women who loved the cool and unconventional attributes of the hippie "look" while still being able to be a faux blonde, paint their lips with Yardley Slickers and shave their armpits.

Lest anyone think I'm being cynical or unkind let me make this perfectly clear: I was one of those women (which is probably why I love this ad so much)!