kabuki colors

Both of these ads are from the same 1959 issue of Mademoiselle. Although they're both for different products from different companies, they both use the Asian term "kabuki" to describe the bright colors of their respective products.

I thought this was rather interesting so I did a quick search on Wiki and learned that kabuki is a form of traditional Japanese theatre. I'm guessing that the Coro jewelry company and Merle Norman are using the term "kabuki" to compare their colors to the bright stage make-up used in traditional kabuki performances. Odd nonetheless.

While I don't see much of a connection between Kabuki theatre and Coro pearls, I think the ad is brilliant. I want a strand in every color!