This ad for Cairol's Great Body Conditioning Shampoo created all kinds of frustration for me during my high school years. I had long poker-straight hair and became completely obsessed with achieving this hairstyle in which only the very ends of the hair were curly. Mind you, this was before hot rollers and curling irons were in vogue and the only hair dryers we had came with a bonnet and a long plastic hose.
Not comprehending that there was probably at least one highly-paid hair stylist on this photo shoot whose job was to lovingly create and carefully position each curl in between every shot, I spent hours trying to duplicate this look and never came close. I even tried a bottle of Clairol's Great Body Conditioning Shampoo. Nothing. Zilch. Nada.
Eventually I gave up and returned to my old stand-by for giving my limp hair some life: pulling my slightly damp hair into a ponytail on the top of my head and rolling it on an empty orange juice concentrate can before hitting the sack. As any formerly long-haired 60's girl will tell you, it worked!
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